Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 23
... determine what it is the client thinks he wants - and what he really needs . Whom does he have to convince ? What constraints does your client's client impose ? What constraints do governmental regulations or financial institutions ...
... determine what it is the client thinks he wants - and what he really needs . Whom does he have to convince ? What constraints does your client's client impose ? What constraints do governmental regulations or financial institutions ...
Page 38
... Determine additional resources required Verify compliance with long - range objective FIGURE 3.1 . Implement Monitor performance Revise or augment as necessary to achieve objective Determine procedure for implementation Establishment of ...
... Determine additional resources required Verify compliance with long - range objective FIGURE 3.1 . Implement Monitor performance Revise or augment as necessary to achieve objective Determine procedure for implementation Establishment of ...
Page 378
... Determine applicable requirements for equal emloyment opportunity programs for in- clusion in Project bidding documents 2.2 Construction Phase 2.2.1 Project Control Monitor the Work of the Trade Contractors and coordinate the Work with ...
... Determine applicable requirements for equal emloyment opportunity programs for in- clusion in Project bidding documents 2.2 Construction Phase 2.2.1 Project Control Monitor the Work of the Trade Contractors and coordinate the Work with ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written