Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 85
Page 52
... costs that ex- ceed this ceiling . In general , contractors like the cost plus fixed - fee contract , especially if it is open - ended , as it eliminates many risks . Owners usually try to avoid open - ended cost plus fixed - fee ...
... costs that ex- ceed this ceiling . In general , contractors like the cost plus fixed - fee contract , especially if it is open - ended , as it eliminates many risks . Owners usually try to avoid open - ended cost plus fixed - fee ...
Page 55
... cost . Any pile hammer or follower breakage on the job shall be charged as direct cost . In the event of damage to equipment , the costs of repairs borne by the owner of the equipment under the " deduc- tible clause of standard ...
... cost . Any pile hammer or follower breakage on the job shall be charged as direct cost . In the event of damage to equipment , the costs of repairs borne by the owner of the equipment under the " deduc- tible clause of standard ...
Page 278
... cost bases must be established - the costs before the change ( the costs of the unchanged work before the change ) and the costs that resulted from the change ( the increased costs of doing the unchanged work after the change , plus costs ...
... cost bases must be established - the costs before the change ( the costs of the unchanged work before the change ) and the costs that resulted from the change ( the increased costs of doing the unchanged work after the change , plus costs ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written