Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 40
Page 79
... it is best to play for a win and give the best information you can , even if occasionally you are treated unfairly . After a proposal for a package of work has been submitted , and if this is being favorably considered , the owner ...
... it is best to play for a win and give the best information you can , even if occasionally you are treated unfairly . After a proposal for a package of work has been submitted , and if this is being favorably considered , the owner ...
Page 111
The design of pile foundations for any specific project must , like any other structural element , be designed by professional engineers to meet the particular conditions and applicable codes . The pile design loads considered here are ...
The design of pile foundations for any specific project must , like any other structural element , be designed by professional engineers to meet the particular conditions and applicable codes . The pile design loads considered here are ...
Page 112
( 1-2a ) If the design load is 1.200 Ac , the ultimate safety factor 4.680 for the pile as given in section ( a ) will be = 3.9 , which 1200 is considered quite adequate . for L / R 0 to 60 , N = 1,200 Ac ....... for L1r 61 to 120 ...
( 1-2a ) If the design load is 1.200 Ac , the ultimate safety factor 4.680 for the pile as given in section ( a ) will be = 3.9 , which 1200 is considered quite adequate . for L / R 0 to 60 , N = 1,200 Ac ....... for L1r 61 to 120 ...
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |