Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 40
Page 79
... considered , the owner is very likely to want to reassure himself about the contractor's ability to perform . He will probably again ask about the construction plan , size , location of equipment , production rates , crew sizes , and ...
... considered , the owner is very likely to want to reassure himself about the contractor's ability to perform . He will probably again ask about the construction plan , size , location of equipment , production rates , crew sizes , and ...
Page 111
... considered here are based upon structural capacity alone and the ability of the soil to carry these loads must be established by actual load tests or evaluated by competent soils engineers . The structural strength and behavior of ...
... considered here are based upon structural capacity alone and the ability of the soil to carry these loads must be established by actual load tests or evaluated by competent soils engineers . The structural strength and behavior of ...
Page 112
... considered quite adequate . for L / r 0 to 60 , N = 1,200 Ac ....... for L / r 61 to 120 , N = · ( 1,710-8.5L / r ) Ac ......... . ( 1.2a ) .. ( 1-5 ) For a pile with f'c = 6,000 psi and an effective prestress of 1,200 psi , the ...
... considered quite adequate . for L / r 0 to 60 , N = 1,200 Ac ....... for L / r 61 to 120 , N = · ( 1,710-8.5L / r ) Ac ......... . ( 1.2a ) .. ( 1-5 ) For a pile with f'c = 6,000 psi and an effective prestress of 1,200 psi , the ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written