Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 82
... competition to wake up to what was happening to them . Unethical practices by the competition in the construction business are often obvious and are particularly disturbing to the ... Competition 83 dating . 82 Meeting Competitive Pressures.
... competition to wake up to what was happening to them . Unethical practices by the competition in the construction business are often obvious and are particularly disturbing to the ... Competition 83 dating . 82 Meeting Competitive Pressures.
Page 86
... competition , this company was the only U.S. company that could bid effectively on the work . Consequently , it succeeded in obtaining a major project with limited- price competition . As could be expected , the Muslim personnel gave ...
... competition , this company was the only U.S. company that could bid effectively on the work . Consequently , it succeeded in obtaining a major project with limited- price competition . As could be expected , the Muslim personnel gave ...
Page 241
... Competition between Professional Services The established professional societies have prepared some fine - sounding phrases about ethical and appropriate conduct for a professional and about competition . Actually the marketing of ...
... Competition between Professional Services The established professional societies have prepared some fine - sounding phrases about ethical and appropriate conduct for a professional and about competition . Actually the marketing of ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written