Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 95
... building , Radnor , Pa . 4 Gallaudet College , dormitory , Washington , D.C. 5 Douglas Plaza , office building , a development of McDonnell Douglas Corporation , Irvine , Calif . 6 Hacienda Hotel , addition , for Del Ray Capital ...
... building , Radnor , Pa . 4 Gallaudet College , dormitory , Washington , D.C. 5 Douglas Plaza , office building , a development of McDonnell Douglas Corporation , Irvine , Calif . 6 Hacienda Hotel , addition , for Del Ray Capital ...
Page 120
... building construc- tion is to ever higher buildings , with their increasing con . centration of loads . Frequently , these new buildings are being erected in areas underlain by poor or medium- strength soils which were formerly ...
... building construc- tion is to ever higher buildings , with their increasing con . centration of loads . Frequently , these new buildings are being erected in areas underlain by poor or medium- strength soils which were formerly ...
Page 336
... Building in Seattle . Currently , we are performing a parametric study of a 47 - story building subjected to gusty wind for the New York City Bank . William Parker and Associates , founded in 1965 , specializes in dynamic analyses of ...
... Building in Seattle . Currently , we are performing a parametric study of a 47 - story building subjected to gusty wind for the New York City Bank . William Parker and Associates , founded in 1965 , specializes in dynamic analyses of ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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