Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 65
Page 57
... basis . For example , work to be done in a bad weather season is performed on a day - rate basis ( if the owner wants work attempted in weather when productivity can be severely affected ) . 4.7 . The Target Estimate Contract A target ...
... basis . For example , work to be done in a bad weather season is performed on a day - rate basis ( if the owner wants work attempted in weather when productivity can be severely affected ) . 4.7 . The Target Estimate Contract A target ...
Page 78
... basis . The construction engineer's boss at this company de- cided that they were not going to submit a fixed - price competitive bid on the project because of its many variables , risks , and contingencies , and they only wanted such a ...
... basis . The construction engineer's boss at this company de- cided that they were not going to submit a fixed - price competitive bid on the project because of its many variables , risks , and contingencies , and they only wanted such a ...
Page 203
... Basis 203 It is important to give evidence of your ability to complete work within a budget . Cite repeat contracts ... Basis Why do you want to establish a relationship with the potential client on a social basis ? The reason , of ...
... Basis 203 It is important to give evidence of your ability to complete work within a budget . Cite repeat contracts ... Basis Why do you want to establish a relationship with the potential client on a social basis ? The reason , of ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE