Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Results 1-3 of 51
Page 80
... asked to explain why they were the only contractor who did not bid on the plans and specifications . They concluded from the tone of the conversation that they must have been quite a bit lower than their competi- tors or they would not ...
... asked to explain why they were the only contractor who did not bid on the plans and specifications . They concluded from the tone of the conversation that they must have been quite a bit lower than their competi- tors or they would not ...
Page 84
... asked the others why they had bid so low . Healy's representative truthfully informed the table , “ I did not bid ... asked to fly to Western Australia to review a bid proposal his company had made for a major corporation . He was asked ...
... asked the others why they had bid so low . Healy's representative truthfully informed the table , “ I did not bid ... asked to fly to Western Australia to review a bid proposal his company had made for a major corporation . He was asked ...
Page 308
... asked for and received a small cash payoff . Then one week the inspector asked for a significant payoff . ABC refused and discontinued giving any type of payoff . For the rest of the job the inspector made ABC miserable . When the ...
... asked for and received a small cash payoff . Then one week the inspector asked for a significant payoff . ABC refused and discontinued giving any type of payoff . For the rest of the job the inspector made ABC miserable . When the ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE