Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 80
Page 208
... additional weight on the earthquake loading was minimal ; only a small amount of additional reinforcement was needed for each column . Since the incremental changes in weight and seismic moment were small , only two additional piles per ...
... additional weight on the earthquake loading was minimal ; only a small amount of additional reinforcement was needed for each column . Since the incremental changes in weight and seismic moment were small , only two additional piles per ...
Page 240
... additional services , such as an additional operation , he will require that the patient pay for the additional treatment . Those professionals that are successful in defining the scope of their work will specify very carefully such ...
... additional services , such as an additional operation , he will require that the patient pay for the additional treatment . Those professionals that are successful in defining the scope of their work will specify very carefully such ...
Page 380
... Additional Services 2.3.1 At the request of the Owner the Construction Manager will provide the following additional services upon writter agreement between the Owner and Construction Manager defining the extent of such additional ...
... Additional Services 2.3.1 At the request of the Owner the Construction Manager will provide the following additional services upon writter agreement between the Owner and Construction Manager defining the extent of such additional ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE