Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 31
After contractor A was awarded the contract , he proposed a slender independent tower , prestressed to the rock foundation , designed to respond dynamically in an acceptable fashion to the earthquake . The alternative was accepted ...
After contractor A was awarded the contract , he proposed a slender independent tower , prestressed to the rock foundation , designed to respond dynamically in an acceptable fashion to the earthquake . The alternative was accepted ...
Page 45
How can you qualify your bid when the contract states qualifications are not acceptable ? In a private contract , this means that qualified bids “ may ” not be acceptable . However , if you are the low bidder , the client will surely ...
How can you qualify your bid when the contract states qualifications are not acceptable ? In a private contract , this means that qualified bids “ may ” not be acceptable . However , if you are the low bidder , the client will surely ...
Page 194
We should like the opportuni . ty to meet with you to arrive at mutually acceptable modifications . In particular , we should like to have a clause covering escalation in prices of structural steel and electrical equipment .
We should like the opportuni . ty to meet with you to arrive at mutually acceptable modifications . In particular , we should like to have a clause covering escalation in prices of structural steel and electrical equipment .
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Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
24 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution expenses FIGURE final firm furnish give going important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |