Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 111
... FIGURE 6.3 . ( continued ) FIGURE 6.3 . (. FOR Introduction This pile design brochure is issued as a general guide only . The matter presented herein is in general accord with existing codes and regulations ; however , the code regula ...
... FIGURE 6.3 . ( continued ) FIGURE 6.3 . (. FOR Introduction This pile design brochure is issued as a general guide only . The matter presented herein is in general accord with existing codes and regulations ; however , the code regula ...
Page 137
... Figure 7.1 and Figure 7.2 . Letter A in Figure 7.1 uses a standard format . In this letter a subject line would be optional . The salutation and complimentary closing are required . Letter B in Figure 7.2 uses a complete block format ...
... Figure 7.1 and Figure 7.2 . Letter A in Figure 7.1 uses a standard format . In this letter a subject line would be optional . The salutation and complimentary closing are required . Letter B in Figure 7.2 uses a complete block format ...
Page 215
... FIGURE 12.2 . Extended sequence of product development costs and income . of prestressed concrete piles . The ... Figure 12.1 is extended over a longer term , it will often be seen to have a second hump , EFG , which occurs after the ...
... FIGURE 12.2 . Extended sequence of product development costs and income . of prestressed concrete piles . The ... Figure 12.1 is extended over a longer term , it will often be seen to have a second hump , EFG , which occurs after the ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
Copyright | |
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acceptable additional AGC DOCUMENT agreed amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage delay effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load loss MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE