Pastoral Livestock Marketing in Eastern Africa: Research and Policy Challenges

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John G. McPeak, Peter D. Little
Intermediate Technology Publications, 2006 - 288 pages
Features case studies primarily focusing on Ethiopia and Kenya to offer research from a variety of regional communities to explore issues of household sales behavior, price determinants, livestock market information systems, cross border and export marketing, and crisis period marketing. Firmly tied to recommendations for future research and policy, the editors contend that current thinking, which asserts that more effective marketing will automatically achieve multiple desirable outcomes, including environmental benefits, may be flawed. The studies presented illustrate how it is possible to improve livestock marketing and achieve multiple desirable objectives through serious and coordinated effort. Filling an important gap in the literature, this is important reading for all those interested in livestock development and pastoral economies in East Africa.

From inside the book


Householdlevel livestock marketing behaviour
1 Site descriptions
6 Births and purchases in TLUS across species by quarter

18 other sections not shown

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About the author (2006)

Since 2002 John McPeak has been an assistant professor in the Department of Public Administration at Syracuse University in Syracuse, NY, USA. He was a researcher for the Pastoral Risk Management project of the Global Livestock Collaborative Research Support Program in Kenya. Peter Little is a professor and chair of the department of Anthropology at the University of Kentucky in Lexington, KY, USA. His research over the past 23 years falls into agrarian (pastoral) production systems, marketing, and social organization in East Africa; environmental degradation and political ecology; and the social effects on rural communities of economic restructuring, globalization, and development.

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