687 MEAT PROGRAMS ON 263 TV STATIONS

BOARD'S STAFF 298 BOARDS MOVIES 389

NATIONAL DISTRIBUTION OF MEAT LITERATURE

Elementary schools, high schools and trade schools, colleges and universities, professional groups, homemakers, agricultural organizations, meatpacking, retail meat trade, marketing agencies, restaurant operators, newspapers, radio stations, TV stations, magazines, industry papers, trade journals, State fairs and livestock expositions, and research and medical publications.

MERCHANDISING PROGRAM FOR NATION'S RETAILERS AND RESTAURATEURS

Develop new and improved meatcutting methods.

Publish instructions on cutting and carving meat.

Provide retailers with meat sales ideas.

Help purveyors of meals buy and use meat.

Conduct merchandising programs to aid retailers and restaurateurs.

Aid in initiating and coordinating nationwide emergency meat sales promotion campaigns for beef, pork, and lamb.

Mr. POAGE. Is there anybody here who represents the National Beef Council? Could you give us the story in a few minutes, and tell us what the National Beef Council does?

Mr. SHORT. Mr. Chairman, my name is Don Short, and I testified previously.

Mr. POAGE. If you would just tell us how the National Beef Council is organized and how it is financed, and what it does, it would be appreciated.

Mr. SHORT. Well, Mr. Chairman, I should have covered that when I was up here before.

As I told you, I could have talked on here

Mr. POAGE. I know you did.

Mr. SHORT. For a considerable length of time.

Mr. POAGE. You understand how difficult it is, but I feel unless we have some statement there, we have left our record hanging.

Mr. SHORT. I thank you very much for the opportunity to explain a little bit about the beef council.

With your permission, sir, I will file for the record, the constitution and bylaws of the National Beef Council.

Mr. POAGE. We will be glad for you to do so. (The document referred to follows:)

THE NATIONAL BEEF COUNCIL, CHICAGO, ILL.

The National Beef Council is duly incorporated under the General Not for Profit Corporation Act of the State of Illinois. The organization created by the National Beef Council is the cattle and beef industry of the United States to inaugurate, direct, and administer a continuing national program of beef promotion to increase the economic sale and consumption of beef and beef products.

CONSTITUTION AND BYLAWS OF NATIONAL BEEF COUNCIL

ARTICLE I. NAME

Section 1. The name of this organization shall be National Beef Council.

ARTICLE II. OFFICES

Section 2. The location of the principal offices of the organization shall be established in some city of the United States best adapted for the work and program to be carried on and conducted as may be determined and fixed by the board of directors. Regional or branch offices may be located and established by the board of directors as required. The board of directors may also from time to time change the location of the principal offices and any regional or branch office.

ARTICLE III. SCOPE AND TYPE OF ORGANIZATION

Section 1. Scope: The National Beef Council is hereby declared to be an organization national in character, composed of, as members, associate members, or advisers: firms; organizations; trade, livestock, and agricultural associations; government agencies; beef promotion groups; research and educational institutes, foundations, and study groups: each representative of a segment of the beef industry engaged in some phase directly connected with breeding, growing, feeding, and marketing of cattle and the processing and sale of beef and beef products to the consuming public.

Section 2. Type of organization: The National Beef Council shall be a nonprofit corporation, incorporated under the laws of a State to be selected by the incorporators.

ARTICLE IV. PURPOSES

Section 1. To increase the economic sale and consumption of beef and beef products through research education, beef promotion, and merchandising methods, on a nationwide basis through a continuing coordinated program on the part of the entire beef industry.

ARTICLE V. OBJECTIVES

Section 1. Beef promotion organizations:

(a) To assist, guide, and encourage the formation of local, State, and regional organizations, representative of the beef industry, organized for the purpose of beef promotion.

(b) To collect and disseminate full and complete information to and from State and regional organizations of activities and programs of beef promotion and suggest plans to stimulate increased activity.

(c) To coordinate and advise on plans of financing activities.

(d) To coordinate State and regional beef promotion groups in any specific nationwide sales promotion effort coordinated with any other product or industry. Section 2. Cattle marketing organizations and their trade associations:

(a) To enlist the cooperation, participation, and support of all livestock auction markets, commission firms, stockyard companies, dealers, and other marketing agencies in conjunction with all beef growers, breeders, and feeders in the beef promotion program.

Section 3. Cattle-processing organizations and their trade associations:

(a) Te assist, encourage, and participate with all beef-processing organizations in the development of new beef products.

(b) To strive in cooperation with all processing organizations to obtain a more economical utilization of beef and beef products.

(c) Cooperate in the development of all projects directed toward cost reduction in the processing and packaging of beef and beef products.

(d) To develop coordinated programs in financing beef promotional activities. Section 4. Food distributors and retailers and their trade associations: (a) Develop promotional programs in cooperation with food distributors and retailers, designed to accelerate and increase the sale of beef.

(b) Cooperate with all retail food agencies in all programs featuring the sale of beef and beef products in connection with other food products.

(c) Plan, devise, and develop specific promotion plans of nationwide value designed to bring about a greater consumer demand for continued purchase of beef and beef products.

(d) Supply and suggest plans for retail sales promotional material.

(e) To develop and coordinate sales programs designed to increase the sale of beef and beef products with other foods through joint advertising programs and mediums.

Section 5. Research, educational and governmental groups:

(a) To encourage and assist research of all types through existing organizations and means in respect to improved breeding, feeding, and handling of cattle; in respect to processing methods and obtaining a greater economic utilization of beef and beef products.

(b) To initiate, encourage, and develop education through all available mediums, for dissemination to the public of all facts about beef and beef products with particular stress on the nutritional value of beef, and to use all existing organizations and agencies to accomplish this educational objective.

(c) To cooperate with, advise, and initiate programs of education and research in respect to beef and beef products in conjunction with governmental agencies, both State and Federal.

(d) To encourage, support, and assist the National Live Stock and Meat Board in its program of meat research, education, information, and promotion and dissemination of information and material developed by it in respect to beef and beef products.

Section 6. National beef-promotion program:

(a) To inaugurate, direct, administer, and finance a continuing national program of beef promotion.

ARTICLE VI. GOVERNING AUTHORITY

Section 1. The National Beef Council is governed and operated in accordance with the laws of the State of incorporation, its constitution and bylaws, and instructions from its executive committee, board of directors, membership body, and officers.