MEAT COOKING SCHOOLS

Fifty-two newspaper and radio sponsored cooking schools.

One thousand five hundred and six average daily attendance.

Five hundred and four special meat cooking schools.

Eight thousand four hundred and forty-eight column inches of straight meat copy.

Two million nine hundred thirty-five thousand four hundred and seventyone newspaper circulation (42 papers).

Continuous program of meat and lard recipes.

4.329 MEAT TEACHING KITS TO 343 COLLEGES