Economics for ConsumersAmerican book Company, 1939 - 638 pages |
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Page 199
... selling methods have been used which cannot be justified ethically . The psychology of selling recognizes the following stream of thought leading up to a sale : Attention , Interest , Desire , Confi- dence , Decision , Action , and ...
... selling methods have been used which cannot be justified ethically . The psychology of selling recognizes the following stream of thought leading up to a sale : Attention , Interest , Desire , Confi- dence , Decision , Action , and ...
Page 282
... selling furniture on the installment basis as early as 1807 . From furniture the plan spread to household articles ... selling . This development may be said to date from the post- World War period . Formerly there was a strong prejudice ...
... selling furniture on the installment basis as early as 1807 . From furniture the plan spread to household articles ... selling . This development may be said to date from the post- World War period . Formerly there was a strong prejudice ...
Page 291
... selling . Abuses of Installment Credit . Installment selling is the hand- maiden of modern advertising and high - pressure salesmanship . It is a commonplace of economics that human wants are unlimited . As the modern economic machine ...
... selling . Abuses of Installment Credit . Installment selling is the hand- maiden of modern advertising and high - pressure salesmanship . It is a commonplace of economics that human wants are unlimited . As the modern economic machine ...
Contents
THE ROLE OF CONSUMERS IN ECONOMIC LIFE | 3 |
CONSUMERS CHOICE | 20 |
WHO GUIDES CONSUMERS? | 40 |
Copyright | |
24 other sections not shown
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Administration advertising Agricultural Adjustment Administration Agriculture American amount annual automobile basis bonds brands budget Bureau buyers cash cent clothing co-operation co-operative movement commodities compared competition conspicuous consumption consumer welfare consumers Consumers Union consumption contract cosmetics cost credit unions custom Department desire developed economic economic system expenditures expenses fact false advertisement fashion Federal Federal Trade Commission finance Food and Drug fraud freedom of choice gasoline grade illth income increase individual industry installment installment buying installment credit interest investment investors labels less living loan manufacturers means ment merchandise methods modern mortgage nomic operate organization possible practice premium profit protection purchase requires result retail savings secure selling standards sumers tendency tion trade United wealth welfare women York