Economics for ConsumersAmerican book Company, 1939 - 638 pages |
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Page 199
... methods and spontaneous hunches for the established principles of psychology . They combined the determination of businessmen with the pre- cision and the skill of psychologists to dissect the mind of the buyer . Their purpose was to ...
... methods and spontaneous hunches for the established principles of psychology . They combined the determination of businessmen with the pre- cision and the skill of psychologists to dissect the mind of the buyer . Their purpose was to ...
Page 354
... methods . This is the more readily understand- able when it is realized that such methods enhance the profits of retail merchants . The first step , then , in developing an intelli- gent buying program , is for husband and wife to work ...
... methods . This is the more readily understand- able when it is realized that such methods enhance the profits of retail merchants . The first step , then , in developing an intelli- gent buying program , is for husband and wife to work ...
Page 400
... methods the only alternative is for consumers to raise enough capital to launch their own enterprise . In such cases bitter opposition on the part of private interests is common . Yet the use of traditional competitive methods has ...
... methods the only alternative is for consumers to raise enough capital to launch their own enterprise . In such cases bitter opposition on the part of private interests is common . Yet the use of traditional competitive methods has ...
Contents
THE ROLE OF CONSUMERS IN ECONOMIC LIFE | 3 |
CONSUMERS CHOICE | 20 |
WHO GUIDES CONSUMERS? | 40 |
Copyright | |
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Administration advertising Agricultural Adjustment Administration Agriculture American amount annual automobile basis bonds brands budget Bureau buyers cash cent clothing co-operation co-operative movement commodities compared competition conspicuous consumption consumer welfare consumers Consumers Union consumption contract cosmetics cost credit unions custom Department desire developed economic economic system expenditures expenses fact false advertisement fashion Federal Federal Trade Commission finance Food and Drug fraud freedom of choice gasoline grade illth income increase individual industry installment installment buying installment credit interest investment investors labels less living loan manufacturers means ment merchandise methods modern mortgage nomic operate organization possible practice premium profit protection purchase requires result retail savings secure selling standards sumers tendency tion trade United wealth welfare women York