Economics for ConsumersAmerican book Company, 1939 - 638 pages |
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Page 263
... brands of canned corn , 1,000 brands of canned peaches , and 1,000 brands of canned salmon . It costs but little to design and register a brand . From the consumer point of view even that small cost is of doubtful validity in view of ...
... brands of canned corn , 1,000 brands of canned peaches , and 1,000 brands of canned salmon . It costs but little to design and register a brand . From the consumer point of view even that small cost is of doubtful validity in view of ...
Page 308
... BRANDS AMONG WHICH 6,500 MILWAUKEE FAMILIES HAVE HAD TO CHOOSE 1 Products Number of Brands in 1924 , 1925 , or 1930 Number of Brands in 1934 Breakfast foods ( in 1924 ) 43 106 Electric washers ( in 1925 ) 82 141 Cleansing powders and ...
... BRANDS AMONG WHICH 6,500 MILWAUKEE FAMILIES HAVE HAD TO CHOOSE 1 Products Number of Brands in 1924 , 1925 , or 1930 Number of Brands in 1934 Breakfast foods ( in 1924 ) 43 106 Electric washers ( in 1925 ) 82 141 Cleansing powders and ...
Page 309
... brands , but in scores or hundreds . The chief educational device for informing consumers is advertising . Yet obviously all brands cannot be the best even though their makers claim such superiority . With two or three notable ...
... brands , but in scores or hundreds . The chief educational device for informing consumers is advertising . Yet obviously all brands cannot be the best even though their makers claim such superiority . With two or three notable ...
Contents
THE ROLE OF CONSUMERS IN ECONOMIC LIFE | 3 |
CONSUMERS CHOICE | 20 |
WHO GUIDES CONSUMERS? | 40 |
Copyright | |
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Administration advertising Agricultural Adjustment Administration Agriculture American amount annual automobile basis bonds brands budget Bureau buyers cash cent clothing co-operation co-operative movement commodities compared competition conspicuous consumption consumer welfare consumers Consumers Union consumption contract cosmetics cost credit unions custom Department desire developed economic economic system expenditures expenses fact false advertisement fashion Federal Federal Trade Commission finance Food and Drug fraud freedom of choice gasoline grade illth income increase individual industry installment installment buying installment credit interest investment investors labels less living loan manufacturers means ment merchandise methods modern mortgage nomic operate organization possible practice premium profit protection purchase requires result retail savings secure selling standards sumers tendency tion trade United wealth welfare women York