Design and Launch an E-Commerce Business in a WeekSimon and Schuster, 2008 M06 1 - 206 pages Have you fantasized about your own retail store—selling your own specialty items, showcasing unique products or better promoting existing products? Or have you dreamed of working from home, setting your own hours and still making great money? Today’s technology makes it easier than ever to take your retail dreams to the world’s largest marketplace—the Internet. In just days, you can build your own eCommerce website, reach potential customers by the millions, process orders 24/7 and accept payments from all over the world—with no technical background or graphic design skills! • Design a professional eCommerce site using inexpensive, turnkey solutions from established companies like Google, Yahoo! and Go Daddy that require no programming or graphic design knowledge • Create content and online deals that capture shoppers and keep them coming back • Use surefire online tools that work 24/7 to handle payments and accept orders • Drive traffic using Search Engine Optimization and other marketing and advertising techniques • Skillfully handle inventory, order fulfillment, customer service and all other operations The world’s largest marketplace is at your fingertips…take advantage of it! |
Contents
Choosing a Product to Sell | |
Getting to Know Your Target Audience | |
The Tools Youll Need to Get Started Selling Online | |
Assets and Elements Youll Need | |
An Introduction to ECommerce Turnkey Solutions | |
ECommerce Turnkey Solution RoundUp | |
Website Design Fundamentals | |
Alternative Online Payment Options | |
Advertising Promoting and Marketing Your Online Business | |
Search Engine Optimization and Marketing | |
Managing Order Fulfillment and Everyday Business Operations | |
Learn from Other ECommerce Business Operators | |
Glossary | |
Additional Books Written by Jason R Rich and Published by Entrepreneur Press | |
Common terms and phrases
advertising Alahverdian and/or blog bracelets browser budget business owner campaign Chapter CLICK TIP company's costs create customer service debit card detailed domain name drive traffic e-commerce turnkey solution e-commerce website e-mail eBay Stores Entrepreneur example GoDaddy.com Google AdWords Google Checkout graphic hire homepage incorporate inventory invest keywords Kiel James Patrick launch logo looking merchant account provider meta tags Microsoft Microsoft AdCenter offers online business operators online merchant online payment OSCommerce PayPal percent photographs potential customers press release product descriptions product photos product to sell products online professional programming ProStores public relations purchase Quick Shopping Cart QuickBooks quickly search engine marketing search engine optimization search phrase sell your product site's someone specific startup surfers target audience target customer template unique visitors website designer wristbands Yahoo you’ll you’re
