Interrogating Postfeminism: Gender and the Politics of Popular Culture
This timely collection brings feminist critique to bear on contemporary postfeminist mass media culture, analyzing phenomena ranging from action films featuring violent heroines to the “girling” of aging women in productions such as the movie Something’s Gotta Give and the British television series 10 Years Younger. Broadly defined, “postfeminism” encompasses a set of assumptions that feminism has accomplished its goals and is now a thing of the past. It presumes that women are unsatisfied with their (taken for granted) legal and social equality and can find fulfillment only through practices of transformation and empowerment. Postfeminism is defined by class, age, and racial exclusions; it is youth-obsessed and white and middle-class by default. Anchored in consumption as a strategy and leisure as a site for the production of the self, postfeminist mass media assumes that the pleasures and lifestyles with which it is associated are somehow universally shared and, perhaps more significantly, universally accessible.
Essays by feminist film, media, and literature scholars based in the United States and United Kingdom provide an array of perspectives on the social and political implications of postfeminism. Examining magazines, mainstream and independent cinema, popular music, and broadcast genres from primetime drama to reality television, contributors consider how postfeminism informs self-fashioning through makeovers and cosmetic surgery, the “metrosexual” male, the “black chick flick,” and more. Interrogating Postfeminism demonstrates not only the viability of, but also the necessity for, a powerful feminist critique of contemporary popular culture.
Contributors. Sarah Banet-Weiser, Steven Cohan, Lisa Coulthard, Anna Feigenbaum, Suzanne Leonard, Angela McRobbie, Diane Negra, Sarah Projansky, Martin Roberts, Hannah E. Sanders, Kimberly Springer, Yvonne Tasker, Sadie Wearing
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Indeed , as hooks and others note , the limited inclusion of certain women within privileged educational , professional , and other work contexts results as much from the demands of a consumer - led capitalism ( for both new forms of ...
Nicely evocative of the positive embrace of consumer - led beauty culture and the new freedom to disassociate from the " burdens " of feminism is B. Ruby Rich's anecdote about body hair : " Passing by a shop that did waxing one day with ...
... themselves increasingly led by a student - consumer model , or the wider political culture ) , we find postfeminist culture to be provocative in all the senses of that term : it is troubling and yet at the same time compelling .
With Wal - Mart and other low - cost chains , we see the triangulation of invisible ( and often offshore ) female workers , highly visible female consumers , and female celebrities for whom such chains offer opportunities for ancillary ...
... both as a discursive phenomenon and as a buzzword of U.S. and U.K. journalism . Since the 1990s , popular culture in those countries has also been characterized by a dramatically heightened address to women consumers .