Introduction to Business

Front Cover
Thompson/South-Western, 2007 - 745 pages
In every job, in every career, we use important business concepts. Whether your students become professional athletes, managers, CEOs, or journalists, they will need good decision-making skills. Skills that will help them work with others in a professional manner, manage and organize their work, and manage other employees. Madura's INTRODUCTION TO BUSINESS 4e introduces students to these concepts and shows how they enhance good business decision-making. Through lively examples, Madura emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication. It's up to you to help your students learn how to make the best decisions possible when they enter the business world.

About the author (2007)

Jeff Madura is the SunTrust Bank Professor of Finance at Florida Atlantic University. He has written several textbooks, including International Financial Management and Financial Markets and Institutions. His research on topics of banking and financial markets has been published in numerous journals, including Journal of Financial and Quantitative Analysis, Journal of Money, Credit and Banking, Journal of Banking and Finance, Applied Financial Economics, Journal of Risk and Insurance, Journal of Financial Research and Journal of Financial Services Research. He has received awards for excellence in teaching and research, and has served as a consultant for commercial banks, securities firms, and other corporations. He has served as a Director for the Southern Finance Association and Eastern Finance Association, and served as President of the Southern Finance Association.

Bibliographic information

TitleIntroduction to Business
AuthorJeff Madura
Edition4, illustrated
PublisherThompson/South-Western, 2007
ISBN0324407114, 9780324407112
Length745 pages
  
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