The Spiral of Silence: Public Opinion--Our Social Skin

Front Cover
University of Chicago Press, 1993 M11 15 - 269 pages
In this groundbreaking work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behavior to prevailing attitudes about what is acceptable.

For this second edition, Noelle-Neumann has added three new chapters: the first discusses new discoveries in the history of public opinion; the second continues the author's efforts to construct a comprehensive theory of public opinion, addressing criticisms and defenses of her "spiral of silence" theory that have appeared since 1980; the third offers a concise and updated summary of the book's arguments.

From inside the book

Contents

Testing with Survey Research
8
Fear of Isolation as a Motive
37
5
69
Launching the Term
80
8
88
10
96
Public
107
13
114
Avantgarde Heretics
139
19
151
223
160
24
170
27
204
Afterword to Express Thanks
235
Appendix
241
Index
263

15
123
Public Opinion Creates Integration
134

Common terms and phrases

About the author (1993)

Elisabeth Noelle-Neumann is founder and director of the Public Opinion Research Center in Allensbach, Germany, and professor of communications research at the University of Mainz.

Bibliographic information