« PreviousContinue »
a continuous flow of educational news and feature releases concerning current developments for national press, radio, and television and for local adaptation by heart association affiliates. In addition, editorials, photographs, special-feature articles, mat sheets, and logotypes were supplied for local use in newspapers, and in special periodicals such as business, advertising, trade, labor, and industrial publications. National magazines scheduled heart-disease articles, editorials, and heart fund announcements to coincide with the February campaign period.
The national office also prepared and distributed radio and television spot announcements, transcription records including appeals by prominent figures in public life and the entertainment field, television films, and slides. Special kits for local radio and television outlets contained prepared talks, and scripts for interviews, and round-table discussions.
Guidance material was sent to affiliates in the form of instructional handbooks, fund-raising manuals, and campaign memoranda. In addition, numerous fund-raising aids were prepared by the national office, including campaign pamphlets, posters, car cards, taxi stickers, lapel tags, milk bottle collars, matchbooks, school coin cards, and plant and office solicitation scrolls.
A great deal of assistance was given by the national fund-raising consultant staff to heart associations and campaign leaders to further their efforts. Memorial gifts
Gifts made to the heart association in memory of a relative, friend, business associate, or fellow club member who has died of heart disease now constitute an increasingly important factor in the total income. To assist donors who which to make such gifts, a special card of acknowledgment is sent to the family of the person honored, and a receipt is sent to the donor. Legacies and bequests
Legacies and bequests to the heart fund continue to increase in number and amount. Persons who wish to name the association as beneficiary in their wills may use the following form:
"I give and bequeath to American Heart Association, Inc., a corporation organized under the membership corporations law of the State of New York and having its principal office at 44 East 23d Street, New York 10, N. Y., the sum of
dollars to be used for the general purposes of such corporation."
A similar form may be used in naming any affiliate or chapter as beneficiary, substituting the corporate name and address of the State or local association for that of the national organization. It is best, however, to check with your local heart association, and your attorney, since laws in the various States differ slightly.
Funds may be bequeathed for specific program purposes. It is suggested that persons wishing information about such bequests telephone or write the American Heart Association or their own local heart association.
1, 810, 038. 30 Less-Amount transferrable to the research fund as unre
mitted campaign contributions ($833,405.05) are received
LIABILITIES AND FUND BALANCES
48, 369. 15 Due to others.--
31, 083. 37 Fund balance (see accompanying statement). Contingency reserve (note 3).
$140, 684. 63
and for operating expenses, including all
1, 292, 108. 26
1, 371, 560. 78 Research fund (see accompanying statement) : Contingency reserve (note 3).
179, 650. 40 Unexpended balance of awards made for research grants-in-aid and fellowships
604, 300. 60 Balance available for allocation to research projects.
808, 773. 73
1, 592, 724. 73 Special and restricted funds (see accompanying statement): balance
81, 410. 28
3, 045, 695. 79
Total 39087-53--pt. 1
Statement of general fund for the year ended June 30, 1952
$1, 029, 285.57
General operating fund :
Balance, June 30, 1951..
Share of 1952 contributions (including
$96,272.74 of gifts designated for re-
$1, 624, 538. 21
Amount reserved for re-
$843, 117. 33
raising expenses, other
97, 237, 28
reserve (including be-
971, 039. 24
Balance, June 30, 1951.
30, 684. 63
Statement of research fund for the year ended June 30, 1952
Statement of special and restricted funds for the year ended June 30, 1952
The accompanying notes are an integral part of this statement.
NOTES TO FINANCIAL STATEMENTS
(1) The accompanying financial statements reflect only the accounts of American Heart Association, Inc., and do not include the accounts of affiliated associations which are maintained individually by su associatione.
(2) The 1952 campaign collections reported by the affiliates together with contributions received direct by the association aggregated $6,582,132.50, of which $1,624,538.21, approximately 25 percent, has been allocated to the association and is reflected in these statements. The amount of $97,237.28 deducted therefrom represents expenditures by the national office applicable to the conduct of the 1952 campaign.
(3) The general contingency reserve aud the research contingency reserve were authorized by the board of directors, for the purpose of setting aside, over the years, funds for the continuity of the association's general activities and of its scientific research program, and to meet emergency demands. These amounts may be utilized only by specific action of the board of directors.
To the Board of Directors, American Heart Association, Inc.:
We have examined the balance sheet of American Heart Association, Inc., as of June 30, 1952, and the related statements of general fund, research fund, and special and restricted funds for the year then ended. Our examination was made in accordance with generally accepted auditing standards, and accordingly included such tests of the accounting records and such other auditing procedures as we considered necessary in the circumstances.
In our opinion, the accompanying balance sheet and statements of general fund, research fund, and special and restricted funds present fairly the financial position of American Heart Association, Inc., as of June 30, 1952, and the changes in the respective funds for the year then ended, and were prepared in conformity with generally accepted accounting principles applied on a basis consistent with that of the preceding year. New York, N. Y., December 16, 1952.
ARTHUR ANDERSEN & Co. Mr. HESELTON. Some reference was made to the international meeting in Buenos Aires and one I believe to be held here next year. What is the situation in other countries like Canada, Britain, and the European countries?
Mr. Berts. There is only now beginning to be developed interest in the development of a heart association in Canada. There is one that has been actively launched in Ontario, but that is the only potential association that I know of in actual existence up to now.
Heretofore the Canadian medical profession has had a strictly scientific group interested in heart disease in much the same manner that our American Heart Association was up to the time of its reorganization in 1948, but there has been this recent beginning in Ontario. In the case of England I believe that there is no activity in the voluntary agency field.
Dr. WRIGHT. I should like to say that there are heart associations in most of the countries of South America and in most of the European countries developed to varying degrees, but for the most part they are purely scientific bodies consisting of doctors who compare notes, give their papers, and are interested in the publication of the journal, but which do not for the most part develop in any way like the American Heart Association has developed in the last decade. Actually, they are watching us very carefully and I believe with the reports they get in some areas they are going to be moved similarly.
Mr. HESELTON. I think some reference was made this morning to the dissemination of information back and forth between various countries. I believe it was this week that there was a very interesting editorial in the Christian Science Monitor commenting on a report made by the United Nations criticizing very definitely our lack of exchange of scientific and cultural information between this country and other countries, and commenting on the development of the atomic bomb partly through discoveries made in other countries. I do not suppose you happen to have seen that editorial or the report, but do you think that there is the fullest exchange of information?
Dr. WRIGHT. I do not think you can say it is developed to the fullest, since we even have difficulties with communication in a very small area sometimes, but it is moving rapidly and steps are being taken to increase that in terms of the inter-American and international heart associations.
Mr. HESELTON. That is all, Mr. Chairman.