Economics for Consumers |
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Page 210
The only Federal body possessing any authority over advertising is the Federal Trade Commission . Before 1938 even that body lacked specific authority . Under provisions of the original Federal Trade Commission Act its primary purpose ...
The only Federal body possessing any authority over advertising is the Federal Trade Commission . Before 1938 even that body lacked specific authority . Under provisions of the original Federal Trade Commission Act its primary purpose ...
Page 533
ignorance by using brands , trade - marks , and advertising . It is their purpose to lift their products out of the competitive field by attempting to make consumers think that they are the best to be obtained .
ignorance by using brands , trade - marks , and advertising . It is their purpose to lift their products out of the competitive field by attempting to make consumers think that they are the best to be obtained .
Page 564
confined largely to the wholesale trade , being replaced by noninformative trade - marks and labels in the retail trade . Among wholesale dealers in cotton , customary quality grading developed in the trade . The haphazard origin of the ...
confined largely to the wholesale trade , being replaced by noninformative trade - marks and labels in the retail trade . Among wholesale dealers in cotton , customary quality grading developed in the trade . The haphazard origin of the ...
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Contents
THE ROLE OF CONSUMERS IN ECONOMIC LIFE | 3 |
CONSUMERS CHOICE | 20 |
FASHIONMADE WANTS | 129 |
Copyright | |
19 other sections not shown
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Common terms and phrases
actually Administration advertising American amount annual Association basis become brands budget Bureau buyers carry cash cent choice claims clothing co-operation co-operative commodities compared competition concerning consumers containing cost custom demand Department desire developed Drug economic effective efforts expenses experience extent fact fashion Federal force grade human important income increase indicate individual industry influence installment interest investment labels less limited living manufacturers means merchandise methods movement nature operate organization persons possible practice present principle probably profit protection purchase question reason received requires result retail savings secure selling standards supply term tests tion trade United usually wants wealth welfare women York