Economics for Consumers |
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Page 174
In the case of men it is necessary to appear to use reason but it is dangerous to be genuinely logical , for logic will not sell merchandise . EXTENT OF ADVERTISING Billions for Business . The extent to which businessmen are sold on ...
In the case of men it is necessary to appear to use reason but it is dangerous to be genuinely logical , for logic will not sell merchandise . EXTENT OF ADVERTISING Billions for Business . The extent to which businessmen are sold on ...
Page 279
1 A second reason why buyers resort to credit is to meet emergency situations . This is particularly true in lower - income groups . A study of 10,000 small loans showed that 75 per cent of the borrowers earned less than $ 40 a week ...
1 A second reason why buyers resort to credit is to meet emergency situations . This is particularly true in lower - income groups . A study of 10,000 small loans showed that 75 per cent of the borrowers earned less than $ 40 a week ...
Page 571
This is probably true , but is scarcely a reason why it should not be undertaken . Consumers might very well meet these contentions by letting the Congress know that they wish to extend the authority of their Bureau and that they wish ...
This is probably true , but is scarcely a reason why it should not be undertaken . Consumers might very well meet these contentions by letting the Congress know that they wish to extend the authority of their Bureau and that they wish ...
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Contents
THE ROLE OF CONSUMERS IN ECONOMIC LIFE | 3 |
CONSUMERS CHOICE | 20 |
FASHIONMADE WANTS | 129 |
Copyright | |
19 other sections not shown
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Common terms and phrases
actually Administration advertising American amount annual Association basis become brands budget Bureau buyers carry cash cent choice claims clothing co-operation co-operative commodities compared competition concerning consumers containing cost custom demand Department desire developed Drug economic effective efforts expenses experience extent fact fashion Federal force grade human important income increase indicate individual industry influence installment interest investment labels less limited living manufacturers means merchandise methods movement nature operate organization persons possible practice present principle probably profit protection purchase question reason received requires result retail savings secure selling standards supply term tests tion trade United usually wants wealth welfare women York