Economics for Consumers |
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Page 172
Producer - Made Wants : Advertising O WHY ADVERTISE ? It pays . There is probably no more universal slogan than “ It pays to advertise . " From the time persons learn to talk in infancy until their dying day they are under the influence ...
Producer - Made Wants : Advertising O WHY ADVERTISE ? It pays . There is probably no more universal slogan than “ It pays to advertise . " From the time persons learn to talk in infancy until their dying day they are under the influence ...
Page 178
as to what consumers get in return for huge advertising expenditures . In what ways , if any , does advertising help them to promote their own welfare ? What are the specific services rendered by advertising ?
as to what consumers get in return for huge advertising expenditures . In what ways , if any , does advertising help them to promote their own welfare ? What are the specific services rendered by advertising ?
Page 221
When consumers demand honest , informative advertising they will get it . But will they demand it ? QUESTIONS FOR DISCUSSION 1. Can you suggest any additional criticisms of current advertising practices ? 2.
When consumers demand honest , informative advertising they will get it . But will they demand it ? QUESTIONS FOR DISCUSSION 1. Can you suggest any additional criticisms of current advertising practices ? 2.
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Contents
THE ROLE OF CONSUMERS IN ECONOMIC LIFE | 3 |
CONSUMERS CHOICE | 20 |
FASHIONMADE WANTS | 129 |
Copyright | |
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actually Administration advertising American amount annual Association basis become brands budget Bureau buyers carry cash cent choice claims clothing co-operation co-operative commodities compared competition concerning consumers containing cost custom demand Department desire developed Drug economic effective efforts expenses experience extent fact fashion Federal force grade human important income increase indicate individual industry influence installment interest investment labels less limited living manufacturers means merchandise methods movement nature operate organization persons possible practice present principle probably profit protection purchase question reason received requires result retail savings secure selling standards supply term tests tion trade United usually wants wealth welfare women York