Economics for ConsumersAmerican Book Company, 1944 - 666 pages |
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Page 178
... selling methods have been used which cannot be justified ethically . The psychology of selling recognizes the following stream of thought leading up to a sale : Attention , Interest , Desire , Confidence , Decision , Action , and ...
... selling methods have been used which cannot be justified ethically . The psychology of selling recognizes the following stream of thought leading up to a sale : Attention , Interest , Desire , Confidence , Decision , Action , and ...
Page 268
... selling . This development may be said . to date from the post - World War I period . Formerly there was a strong prejudice against installment selling . Respectable people refused to use that means of buying . Today the situation has ...
... selling . This development may be said . to date from the post - World War I period . Formerly there was a strong prejudice against installment selling . Respectable people refused to use that means of buying . Today the situation has ...
Page 275
... selling . Abuses of Installment Credit . Installment selling is the handmaiden of modern advertising and high - pressure salesmanship . It is a common- place of economics that human wants are unlimited . As the modern economic machine ...
... selling . Abuses of Installment Credit . Installment selling is the handmaiden of modern advertising and high - pressure salesmanship . It is a common- place of economics that human wants are unlimited . As the modern economic machine ...
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adver advertising agencies American amount annual Association automobile average basis Better Business Bureau brands budget Bureau Business Week buyer cash cent chain stores clothing co-operation co-operative movement commodities compared competition conspicuous consumption Consumers Union consumption cosmetics cost credit unions custom dentifrices Department Drug Administration economic effective enforcement expenditures expenses fashion Federal Food Federal Trade Commission Food and Drug freedom of choice gasoline grade illth income increase individual industry installment installment buying installment credit insurance companies interest investment investors labels Labor legislation living loan manufacturers means ment merchandise methods modern National Office operation organization practice premium price control profit protection purchase requires result retail savings secure selling standards sumers tests tion United wants wealth weights and measures welfare York