Economics for ConsumersAmerican Book Company, 1944 - 666 pages |
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Page 256
... brands the amount of competition in that field is relatively small . It has been estimated that 90 per cent of the market is dominated by ten advertised brands . The comparative prices per ounce for nineteen brands in retail stores in ...
... brands the amount of competition in that field is relatively small . It has been estimated that 90 per cent of the market is dominated by ten advertised brands . The comparative prices per ounce for nineteen brands in retail stores in ...
Page 257
... brands . But even with wide price differentials , sales for the higher - priced advertised brands greatly exceeded the sales of the store's own brand . As a result the store raised its prices to a point slightly below those of several ...
... brands . But even with wide price differentials , sales for the higher - priced advertised brands greatly exceeded the sales of the store's own brand . As a result the store raised its prices to a point slightly below those of several ...
Page 289
... brands among which to choose . When consumers go into the market place , on what basis shall they decide which of many brands of identical merchandise to purchase ? Operation of competitive forces has resulted not in one or even a half ...
... brands among which to choose . When consumers go into the market place , on what basis shall they decide which of many brands of identical merchandise to purchase ? Operation of competitive forces has resulted not in one or even a half ...
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adver advertising agencies American amount annual Association automobile average basis Better Business Bureau brands budget Bureau Business Week buyer cash cent chain stores clothing co-operation co-operative movement commodities compared competition conspicuous consumption Consumers Union consumption cosmetics cost credit unions custom dentifrices Department Drug Administration economic effective enforcement expenditures expenses fashion Federal Food Federal Trade Commission Food and Drug freedom of choice gasoline grade illth income increase individual industry installment installment buying installment credit insurance companies interest investment investors labels Labor legislation living loan manufacturers means ment merchandise methods modern National Office operation organization practice premium price control profit protection purchase requires result retail savings secure selling standards sumers tests tion United wants wealth weights and measures welfare York