Economics for ConsumersAmerican Book Company, 1944 - 666 pages |
From inside the book
Results 1-3 of 87
Page 153
... , The Distribution Age , D. Appleton & Co. , New York , 1929 . goods or services . This is more nearly in line [ 153 ] Why Advertise? Extent of Advertising Does Advertising Help Consum- ers? Consumer Benefits Claimed for Advertising.
... , The Distribution Age , D. Appleton & Co. , New York , 1929 . goods or services . This is more nearly in line [ 153 ] Why Advertise? Extent of Advertising Does Advertising Help Consum- ers? Consumer Benefits Claimed for Advertising.
Page 167
... ADVERTISING From a consumer point of view the really significant question concern- ing advertising is what it actually does rather than what it might do under assumed conditions . It has been shown that advertising can perform several ...
... ADVERTISING From a consumer point of view the really significant question concern- ing advertising is what it actually does rather than what it might do under assumed conditions . It has been shown that advertising can perform several ...
Page 168
... advertising that there is no way of telling whether a particular announce- ment reaches potential buyers . Effectiveness is dependent not only upon interest and attentiveness ... Advertising . A third indictment of advertising by in- [ 168 ]
... advertising that there is no way of telling whether a particular announce- ment reaches potential buyers . Effectiveness is dependent not only upon interest and attentiveness ... Advertising . A third indictment of advertising by in- [ 168 ]
Other editions - View all
Common terms and phrases
adver advertising agencies American amount annual Association automobile average basis Better Business Bureau brands budget Bureau Business Week buyer cash cent chain stores clothing co-operation co-operative movement commodities compared competition conspicuous consumption Consumers Union consumption cosmetics cost credit unions custom dentifrices Department Drug Administration economic effective enforcement expenditures expenses fashion Federal Food Federal Trade Commission Food and Drug freedom of choice gasoline grade illth income increase individual industry installment installment buying installment credit insurance companies interest investment investors labels Labor legislation living loan manufacturers means ment merchandise methods modern National Office operation organization practice premium price control profit protection purchase requires result retail savings secure selling standards sumers tests tion United wants wealth weights and measures welfare York