The Schneider Report: A National Model of Strategic Communication
To succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactics of terrorism. We must think in terms of global networks, both government and non-government.If we continue to concentrate primarily on states ([i.e., ] 'getting it right' in Iraq, managing the next state conflict better), we will fail.Strategic defense communications require sophisticated methods that map perceptions and influence networks, identify priorities, formulate objectives, develop themes and messages, leverage new strategic and tactical dynamics and, ultimately, monitor success.STRATEGIC COMMUNICATION: A National Model makes the case for innovative visions in communications in this new strategic environment. This recently released study approaches the subject from every vantage point -- from leveraging the private sector to strategic communication direction, coordination, support, and execution. It also includes summary recommendations for managing information dissemination in the post-9/11 era.THE DEFENSE SCIENCE BOARD SUMMER STUDY on the Transition to and from Hostilities was formed in early 2004 and culminated in the production of this final report and summary briefing in August 2004.
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Advisor for Strategic agencies Al Hurra Al Jazeera American Arab Assistant Secretary Board of Governors Broadcasting Board budget Bureau capabilities Center for Strategic Cold Cold War combatant commands credible cultural Defense Science Board Department's Deputy National Security develop Diplomacy and Public diplomatic Director effective funding implementation influence insurgent intelligence interagency Internet Iraq Islam Islamists leaders Managed Information Dissemination military information operations Muslim World National Security Advisor networks Office of Global opinion and media Policy Coordinating Committee political campaigns President Presidential direction private sector PSYOP public affairs public diplomacy office radio Radio Farda Radio Sawa regimes responsibilities Secretary of Defense soft support Strategic Communication Committee strategic communication effort structures tactical target audience Task Force recommends television terrorism terrorists themes and messages U.S. Government U.S. Government's U.S. international broadcasting U.S. national security U.S. Public Diplomacy U.S. strategic communication war on terrorism Zogby International
Page 94 - Office of the Assistant Secretary of Defense for Special Operations and Low Intensity Conflict (OASD/SO/LIC) and the Office of the Under Secretary of State for Public Diplomacy and Public Affairs (DOS/R).
Page 24 - Just as our diplomatic institutions must adapt so that we can reach out to others, we also need a different and more comprehensive approach to public information efforts that can help people around the world learn about and understand America. The war on terrorism is not a clash of civilizations. It does, however, reveal the clash inside a civilization, a battle for the future of the Muslim world. This is a struggle of ideas and this is an area where America must excel.
Page 62 - The Joint Chiefs of Staff are the principal military advisers to the President, the National Security Council, and the Secretary of Defense.
Page 102 - Testimony Before the Subcommittee on National Security, Emerging Threats, and International Relations, Committee on Government Reform, House of Representatives...
Page 66 - THE ASSISTANT TO THE PRESIDENT FOR NATIONAL SECURITY AFFAIRS THE DIRECTOR OF CENTRAL INTELLIGENCE THE CHAIRMAN OF THE JOINT CHIEFS OF STAFF THE DIRECTOR...
Page 22 - The terrorist attacks of September 11 underscored the urgency of implementing an effective public diplomacy campaign. Those who abet terror by spreading distortion and hate and inciting others, take full advantage of the global news cycle. We must also use that cycle.
Page 102 - February 2004. US International Broadcasting: New Strategic Approach Focuses on Reaching Large Audiences but Lacks Measurable Program Objectives, Report of the US General Accountability Office to the Committee on International Relations, US House of Representatives, July...
Page 40 - ... in an environment of free and open information flows. Thus our challenge is to transcend Cold War cliches, to seek out new and creative responses — especially in the realm of strategic communication — and to do so most urgently, because at this moment it is the enemy that has the advantage. 2.3 What is the Problem? Who Are We Dealing With? The information campaign — or as some still would have it, "the war of ideas," or the struggle for "hearts and minds" — is important to every war effort.