The Business of Domain Names2014 M05 2 - 154 pages Business of buying, selling, developing and monetizing Internet domain names. On the Internet, the Domain Name System (DNS) associates various sorts of information with so-called domain names; most importantly, it serves as the “phone book” for the Internet: it translates human-readable computer hostnames. Domaining is the business of buying, selling, developing and monetizing Internet domain names. Such domain name portfolios often include cleverly chosen and highly marketable generic domain names, or domains whose registrations had lapsed yet still retain reasonable traffic. There is sometimes no actual intent to use any of the domain names with the exception of generating advertising revenue through domain parking. |
