Marketing LogisticsRoutledge, 2012 M05 4 - 168 pages This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. |
Contents
1 | |
Chapter 2 Building customer relationships | 22 |
Chapter 3 Creating customer value | 41 |
Chapter 4 Timebased competition | 67 |
Chapter 5 Demanddriven supply chains | 85 |