A PHENOMENAL INCREASE

IN THE DEMAND FOR, AND THE SALE OF THE

Lightning Laxative Quinine Tablets

during 1904, is the gratifying report from the jobbing and retail
trade of the United States, with the prediction of

WHY?

greater things for 1905.

That's Easy to Answer.

Because Lightning Laxative Quinine Tablets please the consumers. As a logical result, they are "repeaters" and the druggist likes a "repeater" especially when he can get one dozen (regular price, $1.75) with a three dozen purchase, netting him $6.75 on a $5.25 investment, which liberal offer we are now making to our trade.

3 x 4 feet Window Display, Window Signs, Banner, etc., for the Asking.
ORDER TO-DAY FROM YOUR JOBBER.

S

ILL

What are Fly Buttons?

Six heavy sheets, 3 inch diamet r. poisoned
paper, red label. wire stapel through center.
called button from circular form. Kills flies and
ants quickly. Retails at 5 cents.

For the Trade

30 cents per dozen. Funcy Foxes 3 dozen. Place
on show case, sales increase five fold. Pays to
push. Each box contains a coupon. Equivalent
to 5 cents per dozen off.

Coupon Premiums

For 2 coupons; Rubber dating stamp, worth 40
cents. For 3coupons: Pat. pneumatic ink bottle,
worth 60 cents. For 6 coupons: 1 gross Fly
Buttons, premiums delivered.

To Start Your Trade

Free samples through jobbers (one sheet in en-
velope) creates demand at once, fly buttons bear
acquaintance, not one year novelties. No mis-
take in ordering trial gross from your jobber.
For sample, write

The Fly Button Co.,

MAUMEE, OHIO.

THE GOODRICH LAWN TENNIS BALL.

The original American-made Tennis Ball is doing for American Lawn Tennis what the Haskell Golf Ball has done for Golf. It has added life and interest to the game, and raised the standard of play. Officially approved by the U. S. N. L. T A. and enthusiastically endorsed by expert players as equal to the best imported Tennis Balls.

THE GOODRICH is harder and stays harder in the play; bounds higher and truer, cover lasts longer without ripping, is always uniform in quality. Every ball a tournament ball and backed by a an unqualified guarantee.

The 1905 Goodrich Hand-book of Lawn Tennis is interesting and a guide to the game. SENT FREE ON REQUEST.

THE B. F. GOODRICH COMPANY, DEPT. 18P, AKRON, O.

Editorial

VICIDIVIDICIDICI

WE

E are in receipt of a letter from a druggist in an Ohio town asking the assistance of the MIDLAND to expose a firm which is selling turpentine supposed to be adulterated with gasoA GOOD line. A representative of REMEDY. the firm has, it is said, sold a large quantity of

the adulterated turpentine by offering it for less than the market price and the firm. declines to make good when the deception is discovered by the purchaser. The MIDLAND is therefore requested to expose the fraudulent concern and thereby protect druggists from being swindled.

The MIDLAND is always ready to expose any villainous scheme to defraud the retail druggist, but it is not reasonable to ask that a publication use its pages in denouncing any person or firm supposed to be engaged in swindling operations unless positive proof is furnished and the character of those engaged in perpetrating such frauds is shown to be bad.

Primarily the druggist himself is at fault in all transactions of this kind. If he would turn resolutely away from the inducements. offered by smooth salesmen representing unknown firms and companies offering any