COMMITTEE ON COMMERCE NINETY-FIRST CONGRESS FIRST SESSION ON H.R. 6543 TO EXTEND PUBLIC HEALTH PROTECTION WITH RESPECT TO CIGARETTE SMOKING, AND FOR OTHER PURPOSES CONTENTS Opening statement of the chairman.. Text of H.R. 6543_. Agency comments: Federal Trade Commission....... Department of the Treasury. Annual report of the Federal Trade Commission....... LIST OF WITNESSES Cullman, Joseph F., III, chairman, Philip Morris, Inc., New York, N. Y., Dixon, Paul Rand, Chairman, Federal Trade Commission, accompanied Hyde, Hon. Rosel H., Chairman, Federal Communications Commission, accompanied by Henry Geller, General Counsel Wasilewski, Vincent T., president, National Association of Broadcasters, accompanied by Douglas Anelló, general counsel, National Association of Broadcasters... ADDITIONAL STATEMENTS AND LETTERS Blumen, Master Daniel, letter___. 193 Britz, Miss Sharon Ann, statement.. Committee of Growers of U.S. Tobacco, statement.. Cullman, Joseph, III, chairman of the board, letters: July 28, 1969....... September 2, 1969.. 192 147 87 143 Floss, Miss Dolores R., New York State Interagency Committee on 191 Forsyth, Alfred S., Forsyth Decker & Murray, letter of July 28, 1969. 96 88 George, W. Brooks, Larus & Brother Co., Inc., House of Edgeworth, letter Goldenson, Leonard H., American Broadcasting Co's., Inc., letter of 96 136 Goodman, Julian, National Broadcasting Co., Inc., letter of August 7, 1969_ 139 95, 98 98 Hyde, Rosel H., Chairman, Federal Communications Commission, letter of September 17, 1969 Raar, W., M.D., president, Preventive Heart Reconditioning Foundation, Simon, Julian L., "Issues in the Economics of Advertising," chapter 10-- 186 107 Stanton, Frank, Columbia Broadcasting System, Inc., letter of August 8, 1969. Tienhoven, Miss Adrianne Van, "Smoking and Advertising," statement... August 5, 1969....... July 28, 1969. Yellen, M., Lorillard, letter of August 18, 1969.. Walker, Robert B., chairman of the board, and chief executive officer, Wasilewski, Vincent, president, National Association of Broadcasters, CIGARETTE ADVERTISING AND LABELING TUESDAY, JULY 22, 1969 U.S. SENATE, COMMITTEE ON COMMERCE, The subcommittee met at 10 a.m. in room G-308, New Senate Office Building, Hon. Frank E. Moss (chairman of the subcommittee) presiding. Present: Senators Magnuson (chairman of the full committee), Moss, Hartke, Spong, Cotton, Pearson, Hansen, and Goodell. OPENING STATEMENT BY THE CHAIRMAN Senator Moss. The hearing will begin. Will you please be seated? This is a hearing of the Consumer Subcommittee of the Commerce Committee of the Senate. All members of the full committee have been invited to attend if their duties will permit the members to be here. Unfortunately it is a very busy time and hard to get a very large attendance at a hearing. But we are pleased, indeed, this morning to open our hearings on the question of cigarette advertising and labeling announced for yesterday, but yesterday being a holiday we are beginning hearings this morning. This morning's hearing is on the proffered self-regulation of cigarette advertising. It may well prove to have profound significance. Although the Consumer Subcommittee is technically commencing hearings on H.R. 6543, the House-passed amendments to the Cigarette Advertising and Labeling Act of 1965, we have temporarily stayed our inquiry into the merits of that legislation. We will now insert in the record a copy of the bill. (The bill, agency comments, and annual report follow :) [H.R. 6543, 91st Congress, first sess.] AN ACT To extend public health protection with respect to cigarette smoking and for other purposes Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, That this Act may be cited as the "Public Health Cigarette Smoking Act of 1969". SEC. 2. Sections 2 through 10 of Public Law 89-92 (15 U.S.C. 1331-1338) are amended to read as follows: "DECLARATION OF POLICY "SEC. 2. It is the policy of the Congress, and the purpose of this Act, to establish a comprehensive Federal program to deal with cigarette labeling and ad Staff member assigned to this hearing: Michael Pertschuk. |