Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 64
This agreement shall be effective as of the date of its execution and shall continue until the date set forth in Schedule C , or if no date is entered , then until such time as either party notifies the other , in writing , of his ...
This agreement shall be effective as of the date of its execution and shall continue until the date set forth in Schedule C , or if no date is entered , then until such time as either party notifies the other , in writing , of his ...
Page 129
In a persuasive letter , the writer could be asking for more shop drawings , to have a scheduled event expedited , or for more money . In a factual letter , the writer could be documenting facts or changed conditions and asking the ...
In a persuasive letter , the writer could be asking for more shop drawings , to have a scheduled event expedited , or for more money . In a factual letter , the writer could be documenting facts or changed conditions and asking the ...
Page 134
Also , when writing to a woman executive , who represents a corporation , “ Dear Ms. ... " is smoother than “ Dear Madam and Sir . " If you know the person to whom you are writing on a first - name basis , and if the letter is not a ...
Also , when writing to a woman executive , who represents a corporation , “ Dear Ms. ... " is smoother than “ Dear Madam and Sir . " If you know the person to whom you are writing on a first - name basis , and if the letter is not a ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |