Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 196
... various trade contractors , analyze bids received , recom- mend awards to you , and contract with the various trade contractors . During the construction phase of the project , we propose to : Maintain a competent , full - time ...
... various trade contractors , analyze bids received , recom- mend awards to you , and contract with the various trade contractors . During the construction phase of the project , we propose to : Maintain a competent , full - time ...
Page 233
... various alternatives . Many feasibility study con- tracts are bid at or below cost . In effect , the low bidder is buying a possible entry for a later contract . By performing the early work , the firm can estab- lish the proper ...
... various alternatives . Many feasibility study con- tracts are bid at or below cost . In effect , the low bidder is buying a possible entry for a later contract . By performing the early work , the firm can estab- lish the proper ...
Page 255
... Various Appeals to Reason At various points in the negotiation process , there will be appeals to reason . Initially , you are convinced that all the logic and all the points are on your side . However , the other party is not accepting ...
... Various Appeals to Reason At various points in the negotiation process , there will be appeals to reason . Initially , you are convinced that all the logic and all the points are on your side . However , the other party is not accepting ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE