Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 294
... tion . All that remains is to be certain that he recognizes this fact . If previous projects demonstrate that your staff produced innovations or designs representing advanced or improved concepts , this can also be a bene- fit . Clients ...
... tion . All that remains is to be certain that he recognizes this fact . If previous projects demonstrate that your staff produced innovations or designs representing advanced or improved concepts , this can also be a bene- fit . Clients ...
Page 297
... tion it is important that , very early in the organizational stage , local tech- nical , administrative and supervisory employees be recruited and placed in positions of responsibility . Continuing attention must be given to building up ...
... tion it is important that , very early in the organizational stage , local tech- nical , administrative and supervisory employees be recruited and placed in positions of responsibility . Continuing attention must be given to building up ...
Page 358
... tion . This Contract represents the entire and integrated agreement between the parties hereto and supersedes all prior negotiations , representations , or agreements , either written or oral . The Contract may be amended or modified ...
... tion . This Contract represents the entire and integrated agreement between the parties hereto and supersedes all prior negotiations , representations , or agreements , either written or oral . The Contract may be amended or modified ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE