Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 207
... successful contractor's yard was set up to manufacture 14 - in . piles at a lower cost than 12 - in . piles . In this case it was able to sell the owner on using 14 - in . piles for a higher - load capacity , and the owner obtained a ...
... successful contractor's yard was set up to manufacture 14 - in . piles at a lower cost than 12 - in . piles . In this case it was able to sell the owner on using 14 - in . piles for a higher - load capacity , and the owner obtained a ...
Page 240
... successful in this type of situation seems to be the careful definition of the services and the exact scope of the work . Because of the very nature of professional services , it is often very difficult to define scope and details ...
... successful in this type of situation seems to be the careful definition of the services and the exact scope of the work . Because of the very nature of professional services , it is often very difficult to define scope and details ...
Page 297
... successful United States contractor or engineer has learned at home long ago most of the facts of life about business procurement methods . Once he is alone in a foreign country , however , he will find that he has a whole new set of ...
... successful United States contractor or engineer has learned at home long ago most of the facts of life about business procurement methods . Once he is alone in a foreign country , however , he will find that he has a whole new set of ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE