Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 88
... submitted . Find out where the right room is . A few years ago , on the Broadway Tunnel contract in San Francisco , one contractor tried to submit a bid at the last minute , but could not find the proper room . The engineer delivering ...
... submitted . Find out where the right room is . A few years ago , on the Broadway Tunnel contract in San Francisco , one contractor tried to submit a bid at the last minute , but could not find the proper room . The engineer delivering ...
Page 166
... submit a new statement . Unless a new statement is specifically requested , prequalification ratings based on statements of financial condition on file will remain in effect no longer than fifteen months after the date of the financial ...
... submit a new statement . Unless a new statement is specifically requested , prequalification ratings based on statements of financial condition on file will remain in effect no longer than fifteen months after the date of the financial ...
Page 180
... submitted only once and will be updated as required by the State of California . Additional information may be required for particular projects . A. - DesignŽ 1. Submit an Organization Chart of your firm . 2. Describe the major design ...
... submitted only once and will be updated as required by the State of California . Additional information may be required for particular projects . A. - DesignŽ 1. Submit an Organization Chart of your firm . 2. Describe the major design ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written