Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 111
... structural element , be designed by professional engineers to meet the particular conditions and applicable codes . The pile design loads considered here are based upon structural capacity alone and the ability of the soil to carry ...
... structural element , be designed by professional engineers to meet the particular conditions and applicable codes . The pile design loads considered here are based upon structural capacity alone and the ability of the soil to carry ...
Page 237
... structural engineer to serve on an American Petroleum Insti- tute committee than to be a structural engineer serving with other structural engineers on the Structural Engineers of Northern California committees . Of course , unless one ...
... structural engineer to serve on an American Petroleum Insti- tute committee than to be a structural engineer serving with other structural engineers on the Structural Engineers of Northern California committees . Of course , unless one ...
Page 238
... structural engineer . It can be more difficult to establish a contact with an architect than with a structural engineer . Many of the leading architects do not participate in local chapters of A.I.A. , although they belong to the na ...
... structural engineer . It can be more difficult to establish a contact with an architect than with a structural engineer . Many of the leading architects do not participate in local chapters of A.I.A. , although they belong to the na ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE