Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 71
Risk Sharing 71 3.5 percent administrative fee Plus 5 percent markup Plus 1.5 percent financing The same client may then feel he is getting the work done at a fair price . Smart contractors , architects , and engineers develop and print ...
Risk Sharing 71 3.5 percent administrative fee Plus 5 percent markup Plus 1.5 percent financing The same client may then feel he is getting the work done at a fair price . Smart contractors , architects , and engineers develop and print ...
Page 73
Risk Sharing 73 TABLE 4.4 . ( continued ) Type of Risk Possible Counteraction Environmental damage War and riot 4 . Contract terms for payment for all but the disputed amount in the case of disputes 5. Arbitration clause 6 .
Risk Sharing 73 TABLE 4.4 . ( continued ) Type of Risk Possible Counteraction Environmental damage War and riot 4 . Contract terms for payment for all but the disputed amount in the case of disputes 5. Arbitration clause 6 .
Page 231
Risk or Opportunity Magnitude Action to Minimize Risk or Maximize Opportunity Revised Magnitude Probability Effect 45000 Labor problem Work stoppage for 15 working days cost $ 3000 / day Try to predict when , so to minimize exposure P ...
Risk or Opportunity Magnitude Action to Minimize Risk or Maximize Opportunity Revised Magnitude Probability Effect 45000 Labor problem Work stoppage for 15 working days cost $ 3000 / day Try to predict when , so to minimize exposure P ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
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Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |