Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 59
Page 129
Basic Principles a a A technical or business letter always has a motive ; that is , it intends to result in action . In a persuasive letter , the writer could be asking for more shop drawings , to have a scheduled event expedited ...
Basic Principles a a A technical or business letter always has a motive ; that is , it intends to result in action . In a persuasive letter , the writer could be asking for more shop drawings , to have a scheduled event expedited ...
Page 182
In determining whether an award of a contract would result in a bidder having under contract work in excess of that authorized by his prequalification rating , the department may use its estimated cost of such contract rather than the ...
In determining whether an award of a contract would result in a bidder having under contract work in excess of that authorized by his prequalification rating , the department may use its estimated cost of such contract rather than the ...
Page
... shall purchase and maintain such insurance as will protect him from the claims set forth below which may arise out of or result from the Construction Manager's operations under this Agreement whether such operations be by himself or ...
... shall purchase and maintain such insurance as will protect him from the claims set forth below which may arise out of or result from the Construction Manager's operations under this Agreement whether such operations be by himself or ...
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |