Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 183
The Basic Proposal Format The proposal letter normally has a basic format - introduction , body , conclusion , and appendixes . The introduction contains a description of what the project is and gives a reference to the bid invitation ...
The Basic Proposal Format The proposal letter normally has a basic format - introduction , body , conclusion , and appendixes . The introduction contains a description of what the project is and gives a reference to the bid invitation ...
Page 186
Technical and Contractual Alternatives Technical alternatives for the proposal can be handled in a number of waysprior approval , undisclosed ( for further negotiations ) ...
Technical and Contractual Alternatives Technical alternatives for the proposal can be handled in a number of waysprior approval , undisclosed ( for further negotiations ) ...
Page 187
How Not to Sell a Proposal 187 a Another way would have been to submit a bid price of $ 3,722,000 and then tell about the technical alternative and simply say that it will produce a significant cost savings . If the owner is interested ...
How Not to Sell a Proposal 187 a Another way would have been to submit a bid price of $ 3,722,000 and then tell about the technical alternative and simply say that it will produce a significant cost savings . If the owner is interested ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |