Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 1
The Function of Marketing - A Matching of Services to Needs , 7 2.1 Proper Size , 7 2.2 Proper Type of Work , 8 2.3 Proper Location , 9 2.4 Proper Scope , 9 2.5 Proper Contracts , 11 2.6 Proper Schedule , 12 2.7 Proper Quality , 13 2.8 ...
The Function of Marketing - A Matching of Services to Needs , 7 2.1 Proper Size , 7 2.2 Proper Type of Work , 8 2.3 Proper Location , 9 2.4 Proper Scope , 9 2.5 Proper Contracts , 11 2.6 Proper Schedule , 12 2.7 Proper Quality , 13 2.8 ...
Page 9
Proper Scope 9 2.3 . Proper Location Location affects marketing decisions . A soils engineering consultant would probably choose to locate in a city like San Francisco or New Orleans where the soil conditions require complex foundations ...
Proper Scope 9 2.3 . Proper Location Location affects marketing decisions . A soils engineering consultant would probably choose to locate in a city like San Francisco or New Orleans where the soil conditions require complex foundations ...
Page 15
Proper Client 15 As a footnote , marketing is an ongoing function . For example , if you have a construction job in a highly visible area , like downtown San Francisco , run the job neatly and efficiently - lots of people are watching .
Proper Client 15 As a footnote , marketing is an ongoing function . For example , if you have a construction job in a highly visible area , like downtown San Francisco , run the job neatly and efficiently - lots of people are watching .
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |