Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 235
... professional without a previous personal contact develops some personal relationship with the prospective client through which he can assure the client of his technical , professional , and business capabilities . In this case , the ...
... professional without a previous personal contact develops some personal relationship with the prospective client through which he can assure the client of his technical , professional , and business capabilities . In this case , the ...
Page 241
... professional has to be extremely careful and shrewd in pursuing this particular approach . 14.9 . Competition between Professional Services The established professional societies have prepared some fine - sounding phrases about ethical ...
... professional has to be extremely careful and shrewd in pursuing this particular approach . 14.9 . Competition between Professional Services The established professional societies have prepared some fine - sounding phrases about ethical ...
Page 244
... professional can limit his liability with the owner . Having a limitation on liabilities of , for example , $ 50,000 can partially insulate the professional from suit . What lawyer is going to take on a suit if he knows the most he is ...
... professional can limit his liability with the owner . Having a limitation on liabilities of , for example , $ 50,000 can partially insulate the professional from suit . What lawyer is going to take on a suit if he knows the most he is ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE