Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 235
Special Products or Services 235 At some point in the marketing effort , the professional without a previous personal contact develops some personal relationship with the prospective client through which he can assure the client of his ...
Special Products or Services 235 At some point in the marketing effort , the professional without a previous personal contact develops some personal relationship with the prospective client through which he can assure the client of his ...
Page 241
Competition between Professional Services 241 quite likely the scope of the work will be increased , and they will be asked to work on additional studies . A professional has to be extremely careful and shrewd in pursuing this ...
Competition between Professional Services 241 quite likely the scope of the work will be increased , and they will be asked to work on additional studies . A professional has to be extremely careful and shrewd in pursuing this ...
Page
... 212 - 220 Professional liability , 243 - 248 Professional relations , 237 - 238 Professional responsibility ... 189 - 198 for professional services , 239 - 241 Protecting innovation , 217 - 219 Protective pricing , 227 Public ...
... 212 - 220 Professional liability , 243 - 248 Professional relations , 237 - 238 Professional responsibility ... 189 - 198 for professional services , 239 - 241 Protecting innovation , 217 - 219 Protective pricing , 227 Public ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |