Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
Results 1-3 of 83
Page 75
A major subcontract on the Arkansas River Lock and Dam Project was obviously hindered by an access problem created by an old and ... Getting the bridge replaced would cause the general contractor a lot of problems and headaches .
A major subcontract on the Arkansas River Lock and Dam Project was obviously hindered by an access problem created by an old and ... Getting the bridge replaced would cause the general contractor a lot of problems and headaches .
Page 342
Problem 2 We are a general contractor , engaged in heavy - concrete construction , earth work , and so forth , with a background of sewage treatment plants , pumping stations , and industrial facilities . While last year was a good year ...
Problem 2 We are a general contractor , engaged in heavy - concrete construction , earth work , and so forth , with a background of sewage treatment plants , pumping stations , and industrial facilities . While last year was a good year ...
Page 343
Problem 6 343 Problem 4 We are a utility contractor , with extensive background in both mechanical and electrical services in urban areas , including work in city streets , underground , and so forth . The City of San Francisco Waste ...
Problem 6 343 Problem 4 We are a utility contractor , with extensive background in both mechanical and electrical services in urban areas , including work in city streets , underground , and so forth . The City of San Francisco Waste ...
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
Other editions - View all
Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |