Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
From inside the book
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Page 152
This was a very important conference , and the oil company had its top people present . One of the client's staff had just flown 5000 miles to be present . Such an apparently arrogant opening had an extremely negative effect on the ...
This was a very important conference , and the oil company had its top people present . One of the client's staff had just flown 5000 miles to be present . Such an apparently arrogant opening had an extremely negative effect on the ...
Page 175
Negotiable Securities ( List non - negotiable items under Item 13 ) 8 °° ( a ) Listed — Present market value ( b ) Unlisted - present value BOOK VALUE ISSUING COMPANY CLASS QUANTITY PRESENT VALUE ( ACTUAL OR ESTIMATED ) UNIT PRICE ...
Negotiable Securities ( List non - negotiable items under Item 13 ) 8 °° ( a ) Listed — Present market value ( b ) Unlisted - present value BOOK VALUE ISSUING COMPANY CLASS QUANTITY PRESENT VALUE ( ACTUAL OR ESTIMATED ) UNIT PRICE ...
Page 238
However , every once in a while the opportunity does present itself . For example , the architects may have a miniconvention or conference to discuss the problems of high - rise buildings . The foundation engineer involved in marketing ...
However , every once in a while the opportunity does present itself . For example , the architects may have a miniconvention or conference to discuss the problems of high - rise buildings . The foundation engineer involved in marketing ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |