Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 147
... Preparation 147 The set rule on a business lunch is that you do not talk about your business while eating . General talk about general business is acceptable . When the meal is over and it is time to talk about business , speak up and ...
... Preparation 147 The set rule on a business lunch is that you do not talk about your business while eating . General talk about general business is acceptable . When the meal is over and it is time to talk about business , speak up and ...
Page 329
... preparation contract will then be placed under the CM for management . 4. Who is the client ? Prepare a diagram showing the multiple offices and " clients " within P.G. & E. for this project . Indicate ( by priority ) who will be the ...
... preparation contract will then be placed under the CM for management . 4. Who is the client ? Prepare a diagram showing the multiple offices and " clients " within P.G. & E. for this project . Indicate ( by priority ) who will be the ...
Page
... preparation , review and processing of Change Orders Recommend necessary or desirable change to the Owner and the Architect ... prepared by the Architect / Engineer to the Architect / Engineer . 2.2.10 Shop Drawings and Samples . In ...
... preparation , review and processing of Change Orders Recommend necessary or desirable change to the Owner and the Architect ... prepared by the Architect / Engineer to the Architect / Engineer . 2.2.10 Shop Drawings and Samples . In ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable accordance additional agreed Agreement allowable amount applicable approval Architect Architect/Engineer asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage determine direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnish give important increase industry interest involved letter liability limited loss marketing materials meet necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans portion position practice prepare present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial successful technical tion Trade Contractor unit unless usually writing written