Construction and Engineering Marketing for Major Product ServicesWiley, 1983 M02 11 - 419 pages A complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 24
... prepare the report . His cost plus profits , based on time , might be $ 5000 ; however , any other consultant would have had to charge $ 25,000 because they would not have had the experience and it would take them 10 weeks to prepare ...
... prepare the report . His cost plus profits , based on time , might be $ 5000 ; however , any other consultant would have had to charge $ 25,000 because they would not have had the experience and it would take them 10 weeks to prepare ...
Page 147
... Preparation 147 The set rule on a business lunch is that you do not talk about your business while eating . General ... prepare for the call : 1. Tell about your quality - strict quality control and adherence to spec- ifications . 2 . 3 ...
... Preparation 147 The set rule on a business lunch is that you do not talk about your business while eating . General ... prepare for the call : 1. Tell about your quality - strict quality control and adherence to spec- ifications . 2 . 3 ...
Page 329
... preparation contract will then be placed under the CM for management . 4. Who is the client ? Prepare a diagram showing the multiple offices and " clients " within P.G. & E. for this project . Indicate ( by priority ) who will be the ...
... preparation contract will then be placed under the CM for management . 4. Who is the client ? Prepare a diagram showing the multiple offices and " clients " within P.G. & E. for this project . Indicate ( by priority ) who will be the ...
Contents
Introduction | 1 |
The Function of MarketingA Matching of Services to Needs | 7 |
The Establishment of a Marketing Plan | 19 |
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acceptable additional AGC DOCUMENT agreed AGREEMENTS JULY 1980 amount Application for Payment approval arbitration Architect/Engineer ARTICLE awarded bidder Brand X brochure building California Change Order claim clause client cofferdam competition concrete piles CONDITIONS FOR TRADE CONSTRUCTION MANAGEMENT AGREEMENTS Construction Manager's Consultant Contract Documents Contract Sum CONTRACTORS UNDER CONSTRUCTION cost damage effective employees engineer equipment estimate example factor of safety FIGURE A5.6 final payment firm furnish Gerwick Guaranteed Maximum Price JULY 1980 FIGURE letter liability load MANAGEMENT AGREEMENTS JULY marketing materials ment negotiations Owner and Construction Owner or Construction Paragraph party percent performance person prequalification prestressed concrete problem professional profit property insurance proposal reasonable responsibility risk schedule Shop Drawings specific steel structural engineer submit Subparagraph Substantial Completion technical thereof tion tractor Trade Contractor Trade Subcontractor YORK AVENUE