Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 27
With this practice , you need to be sure that the firm you are buying is really sound . Do not just look at the financial sheet ; look behind the figures . For example , what is the condition of the equipment ?
With this practice , you need to be sure that the firm you are buying is really sound . Do not just look at the financial sheet ; look behind the figures . For example , what is the condition of the equipment ?
Page 50
This practice is known as front - end loading . The Corps of Engineers has taken steps to eliminate or at least reduce this practice by providing a separate mobilization item and , in some cases , by limiting the unit price that can be ...
This practice is known as front - end loading . The Corps of Engineers has taken steps to eliminate or at least reduce this practice by providing a separate mobilization item and , in some cases , by limiting the unit price that can be ...
Page 290
The age - old practice of haggling over price is a prolonged semi - ritualized procedure that is expected in many parts of the world . Fortunately , the growing trend toward firm pricing followed by the World Bank and its offshoot ...
The age - old practice of haggling over price is a prolonged semi - ritualized procedure that is expected in many parts of the world . Fortunately , the growing trend toward firm pricing followed by the World Bank and its offshoot ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |