Construction and Engineering Marketing for Major Product ServicesA complete guide to construction and engineering marketing that covers the whole field from establishing a marketing plan to pricing to product development. The authors offer many insiders' tips as well as sample forms, contracts, proposals, prequalification questionnaires, and brochures actually used in successful marketing programs. Includes excercise, problems, and assignments. |
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Page 38
Long - range objective Needs Opportunities ( Market survey ) Capabilities Resources Interests Skills Other activities Commitments Constraints Alternative marketing plans Plan A Plan B Plan C Evaluate Evaluate Evaluate Select tentative ...
Long - range objective Needs Opportunities ( Market survey ) Capabilities Resources Interests Skills Other activities Commitments Constraints Alternative marketing plans Plan A Plan B Plan C Evaluate Evaluate Evaluate Select tentative ...
Page 39
Establishing a Marketing Plan a Based on the considerations presented earlier in this chapter , the results of the ... Many good plans fail because the decision maker fails to allocate enough time , money , and technical skills to ...
Establishing a Marketing Plan a Based on the considerations presented earlier in this chapter , the results of the ... Many good plans fail because the decision maker fails to allocate enough time , money , and technical skills to ...
Page 196
During the planning and design phase of the project , we propose to : Consult with , advise , assist , and make ... Review the architectural , civil , mechanical , electrical , and structural plans and specifications as they are being ...
During the planning and design phase of the project , we propose to : Consult with , advise , assist , and make ... Review the architectural , civil , mechanical , electrical , and structural plans and specifications as they are being ...
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Contents
Introduction | 9 |
The Function of MarketingA Matching of Services to Needs | 9 |
The Establishment of a Marketing Plan | 19 |
23 other sections not shown
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Common terms and phrases
acceptable accordance acts additional agreed Agreement allowable amount applicable approval Architect asked authority awarded basis building Change Order claim clause client competition completed concrete considered Construction Manager Consultant continued Contract Documents cost cover damage delay determined direct Drawings effective engineer equipment establish estimate example execution FIGURE final firm furnished give going important increase interest involved letter liability limited load loss marketing materials meeting necessary negotiations offer operations opportunity otherwise Owner party payment performance person piles plans position practice prepared present prestressed problem professional profit proper proposal reasonable received request responsibility result risk schedule specific statement structural Subcontractor submit Substantial technical tion Trade Contractor unit unless usually writing written
Bibliographic information
| Title | Construction and Engineering Marketing for Major Product Services Volume 28 of Wiley Series of Practical Construction Guides |
| Authors | Ben C. Gerwick, Jr., John C. Woolery |
| Edition | illustrated |
| Publisher | Wiley, 1983 |
| Original from | the University of Michigan |
| Digitized | 7 Nov 2007 |
| ISBN | 0471098868, 9780471098867 |
| Length | 419 pages |
| Export Citation | BiBTeX EndNote RefMan |